New logo for the National Guardian’s Office

The National Guardian’s Office is pleased to unveil its new logo.

Since the formation of the office in 2016, the NGO has used the same logo and branded green. The decision to update our logo reflects the NGO’s reach and remit expanding in the past four years. A network of over 500 Freedom to Speak Up Guardians have been appointed in all NHS trusts, as well as independent healthcare providers, national bodies and primary care organisations. Over 30 000 cases have been brought to Freedom to Speak Up Guardians. 

This new logo builds upon the recognisable green of the previous NGO logo, and communicates the flourishing of Freedom to Speak Up and the network of guardians. 

The term culture stems from the Latin ‘cultivare’, which means to cultivate and grow. We have chosen to use a tree in the new logo to symbolise that culture is deeply rooted in healthcare. The trunk represents the strong support network of Freedom to Speak Up Guardians.  The ‘leaves’ symbolise the positive benefits of patient safety and worker well-beingwhen Freedom to Speak Up flourishes in a supportive environment; a culture where learning, sharing and speaking up are business as usual.  

For us, the tree also symbolises the guardian values: courage, impartiality, empathy and learning. 

Dr Henrietta Hughes OBE, National Guardian for the NHS, said, “I could not be prouder of the Freedom to Speak Up Guardians and everyone who has had the courage to speak up, particularly during COVID-19.  Organisational culture can flourish when leaders listen and take action when people speak up. 

September 22, 2020